Hi, I’m Jen Nichol, a creative, data-driven leader with 15+ years in gaming and tech. I connect products with people through community, influencer, and developer relation strategies that drive engagement, loyalty, and measurable results.
I don’t just build communities; I build the ecosystems they thrive in. My experience isn’t siloed, it’s a strategic advantage that covers the entire lifecycle, from product development and management to launch and long-term engagement.
I’ve led community, influencer, and product initiatives for some of the most recognized brands in the world. I understand every stage of the product lifecycle, from building a product roadmap and managing P&Ls to creating launch and retention campaigns that resonate globally. My goal is always the same: to deliver measurable impact while building programs and products that people trust and love.
I have worked on the product side, managing roadmaps and conducting market and customer research to deliver the best possible products to customers.
I have scaled creator programs, increased engagement by more than 150% and increased creator earnings on Mixer by 75% while building efficient ecosystems that last.
I lead cross-functional teams across continents and ensured strategy and execution stay aligned.
I delivered launches and cultural moments that spark attention and sustained interest.
I designed campaigns that keep audiences active and connected.
I am skilled at creating technical content, partnerships, and advocacy programs that empower developers, foster engagement, and accelerate product adoption
Product, community, and creator program leadership.
Social and community growth for a global audience.
Engagement and ambassador programs for Magic the Gathering and Dungeons and Dragons.
Designing and scaling Mixer's first creator program.
“I believe the strongest programs are built by leaders who understand both the product and the customers. I bring a big-picture perspective, anticipate challenges before they arise, and connect the right dots to deliver meaningful results. Whether it’s launching a new product, scaling an influencer program, or aligning global teams, I focus on building lasting relationships and driving outcomes that endure.”
I start by understanding the audience and the product vision. From there I create a strategy that blends organic growth with structured engagement programs. I focus on early wins that show measurable progress and create momentum.
I work closely with design, engineering, and research teams to bring the community’s voice into the development cycle. Feedback is prioritized based on impact, feasibility, and alignment with the overall business priorities.
I set clear KPIs at the start. These can include engagement growth, retention rates, revenue contribution, and sentiment scores. I track results regularly and adjust tactics as I go to keep performance strong.
I consider cultural differences, regional market trends, and platform usage in each area. Local teams and community managers are key partners, and I work with them to ensure strategies resonate in every market.
I have led teams of all sizes, from small agile groups to global teams with multiple layers of management. My focus is always on creating alignment, building trust, and making sure everyone is working toward the same goal.
Yes. I also provide fractional community management, learn more here. I am open to roles where I can deliver meaningful impact and help organizations grow their communities, products, or engagement strategies.
